Take the reins on revenue

Fulfill the promise of CRM by activating customer data, engaging with speed and intelligence, and optimizing marketing to drive growth and revenue with SAP Marketing Cloud.

Drive demand and growth for B2B marketing with SAP Marketing Cloud

Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.

• Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
• Identify and target customers with account-based marketing across touchpoints with timely and personalized engagements
• Equip your teams with the right insights to make intelligent decisions